• US$245

• 50 designs

• 12 designers

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T-shirt Design Brief

We need 2 t-shirt designs (one male, one female) for a new apparel brand in Seattle called 'Aioga'. We make yoga-inspired clothing for both in the yoga studio and also for everyday casual wear.

We are getting ready to launch our brand, but we need a design to be integrated with our logo to use for t-shirts, tank tops, and sweatshirts/hoodies... we're looking for a design that fits well within our brand aesthetic.

For the best context (THIS IS EXTREMELY IMPORTANT) please visit our Pinterest inspiration board at http://www.pinterest.com/jasonking79/tanks-and-ts/. Here we have gather over 100 examples of designs that resonate with us, and this will give you a good sense of direction as to what we'd like to see from this project.

Either the logotype, icon, or both should be included in each design, either subtly as a support to the design (above or below the design), or actually integrated into the design as part of the main focus.

You'll find the logo files attached below.

If you have any questions, please don't hesitate to reach out via PM.

Thank you!

Target Market(s)

Our target market is 24-25 year old men and women who are style-conscious and urban-dwelling, yet live a very active lifestyle, primarily engaging in outdoor activities (skateboarding, surfing, skiing, snowboarding, hiking, camping, etc).

Industry/Entity Type

Clothing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• While we may use garments of other colors, we will DEFINITELY be using each design on black garments..
  
  PLEASE REFERENCE OUR PINTEREST PAGE to get a solid sense as to what we are aiming for. http://www.pinterest.com/jasonking79/tanks-and-ts/
  
  

Should not have

• No stereotypical yoga iconography. No buddhas, no lotus flowers, etc.

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Files

Download all files - 18.0 MB