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Logo required for my marketing business
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This customer received 66 logo designs from 13 designers. They chose this logo design from Spalva as the winning design.
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A$160
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66 designs
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13 designers
Logo Design Brief
I am a marketing contractor with 14+ year's experience. I listen to what a client wants to accomplish then develop a strategy for it. I create ideas and content and work with other specialists (designers, printers etc) to bring everything to fruition. I project manage and implement what's required to generate results for my client.
The Running Beetroot came about because I didn't want a generic consultancy label (i.e. my name) or a name that sounds self important (i.e. lightbulb marketing). When I run I am the colour of a beetroot. I look like a running beetroot. I like it that's it's unexpected, and the running refers to hard work and the beetroot refers to making a mark (or whatever you want to read into it!).
Primarily I will use it on a business card, in proposals, an email signature and a web page.
Target Market(s)
Potential clients who are used to seeing creative work. The logo should create intrigue but ultimately present me as a serious but strategic and innovative marketer.
Industry/Entity Type
Marketing
Logo Text
The Running Beetroot
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It has to be FUNKY.
- I love cool sneakers, street art, retro and vintage art and furniture and when I envision a logo I think of that. I'm happy to play around with typography and minimal graphics or vice versa.
Should not have
- I DEFINITELY DON'T want a literal translation of the brand - e.g. an illustrated beetroot in running shoes. The logo needs to be serious to counteract the playfulness of the name (and so I'm taken seriously).
