Logo Design Project for swell.co

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This customer received 45 logo designs from 14 designers. They chose this logo design from anghelaht as the winning design.
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Design a logo for a swell.co.nz
Logo should be clean and represent the ocean swell...
A swell, in the context of an ocean, is a series of surface gravity waves that is not generated by the local wind. Swell waves often have a long wavelength but this varies with the size of the water body, e.g. rarely more than 150 m in the Mediterranean, and from event to event, with swells occasionally longer than 700 m away from the most severe storms. Swells have a narrower range of frequencies and directions than the wind sea, because swell waves have dispersed from their generation area and have been dissipated.
The website is aimed at ocean goers who will visit the site for current and long range ocean/swell conditions.
The logo should include the text "swell" and an icon that is easily identifiably with the ocean ie "wave" would be the ideal one but open for other ideas.
Use only 1, 2 or 3 colors keeping simple and bold.
Target Market(s)
Ocean lovers from 10-100!
Industry/Entity Type
Event
Logo Text
swell
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Quiksilver
RipCurl
Unique
Colors of the ocean/sea... deep blue, green "greenroom wave"
Simple
Identifiable