Brand identity for The Little Clownfish

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This customer received 67 logo designs from 25 designers. They chose this logo design from Pavel Lipcean as the winning design.
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Develop a brand identity for The Little Clownfish; a small start up business specialising in children's clothes and accessories. At this stage, we would like to develop a logo that will be used for clothing labels, packaging and website.
We are aiming to mums and children - new born to 10 year old. So brand personality should be playful and fun.
Looking into the future, product lines will include accessories such as baby blankets, scarves etc.
Logo will be used as labels on each item and will therefore need to work (aesthetically and technically) on such a scale e.g. down to approx 3cmX1.5cm. Number of colours not restricted but ideally limited to no more than 6. Open to ideas with or without a clownfish image; as long as it stands out plus looks and feels like a big brand name.
Target Market(s)
mums and children to 10 years of age.
Logo Text
The Little Clownfish
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.