• US$160

• 97 designs

• 9 designers

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Logo Design Brief

Company name: LARC Services

Name on Logo: "LARC" or "LARCS"

Activity: Service provider:

Company activities:
- Assistance, evacuation, repatriation, chauffeured and concierge services
- Provision of luxury, quality and exclusive services

The target audience is:
1. Assistance, insurance and large private companies (Mostly from Europe, USA/Canada, Australia/NZ, Japan)
2. Embassies (Same as above), national public institutions
3. Medical tourists
4. Wealthy tourists

The design should/could have the following
1. The logo should be a typography logo with possibly an added shape
2. LARC should be in capital letters, should be the main attraction of the logo (Typographic logo)
3. Option: Services can be added to the word "LARC" (Capital S only, the other letters in lower case or all in lower case), should be smaller and seem like added to the main name, could have a different background, or even be the negative of the logo (We will consider logos with or without the word "Services"), the word "Services" could be below, in italic, in a different (brighter) colour, different shape font, etc.
5. The letters of the word "LARC" could be imbricated, stuck to each other or separate, any possibility would be explored but the font should preferably not be condensed
6. The logo should be simple and easy to read even from a certain distance (on vehicles)
7. The background should be dark but preferably not black (Dark grey/grey-blue)
8. The contrast between the letters and the background should be sufficient to allow an easy reading of the letters but no bright colours should be used, a smooth design is preferred
9. Each letter could be in a different colour block (possibility to consider)
10. A shape make of smaller ones (like dots, lines, etc.) could also be considered somewhere on the logo
11. The "LARC" letters could have a reflection, a halo effect, etc.
12. Each letter could have a different background colour
13. The background could have a lighter border to provide a contrast as it will have to be put on potential different dark surfaces (vehicles paint; black, grey, dark blue)

The logo "feel"
The logo should give the following impressions:
1. Serenity, tranquillity, calm, peace of mind
2. Luxury, comfort, exclusiveness
3. Quality, seriousness, professionalism

This logo will be used for
- Stickers on vehicles
- Business cards
- Headed paper
- Promotional material
- Gifts
- Web site
- Favicon

We do not want this in the entries
- Anything other than the name should appear in writing
- No common fonts in the design of the word "LARC"
- Any visual reference to a vehicle

Target Market(s)

The target audience is:
1. Assistance, insurance and large private companies (Mostly from Europe, USA/Canada, Australia/NZ, Japan)
2. Embassies (Same as above), national public institutions
3. Medical tourists
4. Wealthy tourists

Industry/Entity Type

Insurance

Logo Text

"LARC Services" or "LARC"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Dark palette of colours which can fit either on black, dark grey or dark blue backgrounds (like cars paint)
• - Must be easy to read from afar
• - Please provide a negative of each submission.

Nice to have

• - An added pictorial mark would be nice, made of lines, dots or shapes, like for "Windows" for example

Should not have

• - No script font
• - No bright colours

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Files

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