Cactus Points (Loyalty Card Network)
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This customer received 117 logo designs from 36 designers. They chose this logo design from zephyr as the winning design.
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Logo Design Brief
We are creating a generic loyalty card for various establishments. Target establishments that will use this are small to medium establishments that want to offer their customers a loyalty program by giving out loyalty points for every purchase.
The card can be used in multiple establishments. The brand Cactus Points will be what should stand out. Its going to be similar to how the VISA or MASTERCARD brand shows up in the establishments.
The logo will be seen at the entrances of the establishments as well as on standees.
Updates
Project Deadline Extended
Reason: Hi, we're extending the deadline so that our third partner will have time to view all the submissions.
We would appreciate more submissions if you have them.
Here are some general comments that we have:
Dont use the combination of green and orange, there is a company in our place that uses it.
Dont use gradients or fading tones please. We prefer the logo and font in solid colors.
The aim is to have a logo that can become like the visa and mastercard logo. It will be placed on establishment doors and entrances. But it does not have to be very serious and stiff.
Thank you very much for your submissions.
Added Saturday, January 19, 2013
Target Market(s)
Medium scale establishments that have one to multiple branches/outlets.
Industry/Entity Type
Purchase
Logo Text
Cactus Points
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Should not look vulgar or offensive.