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Innovative label design for premium vodka bottle
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This customer received 29 graphic designs from 9 designers. They chose this graphic design from hery_krist as the winning design.
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US$240
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29 designs
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9 designers
Graphic Design Brief
We are looking for a bottle design (with logo) for a new premium vodka company based in Uganda. We are the first company to produce a premium vodka in Uganda made exclusively with local ingredients. We want the label design to set us apart from the more traditional (read boring) designs of local packaging and bring raise the bar for Ugandan packaging design.
We will initially sell to local markets and hope to go global in two years. The vodka is called "SILVERBACK" after the famous adult mountain gorillas which live in the mountains of western Uganda.
The bottle design has to be simple and appealing to both an Africana and an International consumer (tourists). Simple, clean and to the point. The main color should be green and can or cannot include a rendering of a gorilla. Silver must also be included in the design (could be printed on metallic paper). It also can include the mountain landscapes of western Uganda. But please we are also open to more creative ideas which stray from these typical images of Uganda. I will attach some images of the silverback, the mountains of Uganda and other labels of local alcoholic beverages. Must be printed on paper. Can be glossy, matte or metallic. Do not submit ideas for labels printing on transparent film.
The size of the label should be 75mm wide by 120mm high. Also attached is an image of the bottle to be used.
Text that MUST be on the label:
Silverback
Ultra-Premium Vodka
Produced in Uganda
Triple Distilled from Sugar Cane
42.5%ABV
700ML
Text that CAN be incorporated:
Purely Ugandan
Triple Distilled-Ten Times filtered
3X Distilled - 10X Filtered
Please feel free to contact me with any inquiries.
Updates
Project Deadline Extended
Reason: Since we cannot meet until Wednesday to consider the designs, may as well allow the crowd a couple more days of creativity.
Cheers,
Ole
Added Saturday, January 26, 2013
Hi,
Added Thursday, January 31, 2013
Target Market(s)
Upmarket Ugandans and International consumers
Industry/Entity Type
Adult
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be printed on paper. Can be glossy, matte or metallic. Do not submit ideas for labels printing on transparent film.
