Parkway Law
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This customer received 104 logo designs from 34 designers. They chose this logo design from dwross as the winning design.
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Logo Design Brief
I need a logo for my new law firm. I practice environmental law, just left the partnership of a large law firm to open my own practice from home. I specialize in cleanup and redevelopment of contaminated property, environmental regulatory compliance, and sustainability issues. I chose the name Parkway Law not just because I live on a parkway, or because "Peterson Law Office" is too boring and generic, but because this is my big leap off of the brutal big-law superhighway to a more sane pace of practicing law. Along with some sanity, this change of pace allows me to give each client's matters the attention they deserve, and to act as their trusted advisor without charging them exorbitant rates. For the logo, I want to include both my name and the firm name, so people familiar with my work immediately know that Parkway Law = me.
Target Market(s)
Target market is U.S. (primarily Midwest) companies in need of environmental legal advice; individuals will range from in-house lawyers at large multi-national corporations to local property developers and environmental consultants.
Industry/Entity Type
Sustainability
Logo Text
Sara J. Peterson, Esq., Parkway Law
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My name - "Sara J. Peterson, Esq." and the name of the firm "Parkway Law"
Nice to have
- I'd like to have a fairly unique picture or symbol associated with the name - something that speaks to the environmental/green/sustainability focus of my practice, gives a professional impression, and hints at the innovative nature of my practice.