Digital Agency Needs a Simple but Unique Logo

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This customer received 107 logo designs from 44 designers. They chose this logo design from Christian Champagne as the winning design.

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Logo Design Brief

Logo of a new digital agency. The name comes from “radical bite” but as our main field of business is going to be digital services (programming, design + e-commerce) and the name outspoken has also a meaning of the radical byte. But please think out of the box. It should not be some kind of direct relation to programming 0101, courier font, etc. Not technical rather emotional.

The brands philosophy is “trying to keep things simple”. Lots of digital agencies try to persuade clients how complicated the whole thing is, we say a content and function. So a perfectly chosen modern font in a trending colour and a unique symbol before the wordmark would be just perfect. But we are aware of the fact that this is also the hardest part. To come with a symbol which is easy clean but not childish and poor.

Part of the job is to suggest a font which corresponds with the logo. It would be most probably not the font of the wordmark.

SOME DETAILS ABOUT THE LOGO:

Font:
Sans Serif (but I could agree with a Serif font too)
text: “radbite” not “Radbite or RadBite”

Colour:
NO: red, no rose
YES: cooler softer, can be also warm but we might like also neon colours. Not necessarily blue or green. feminine colours work also for us orange, yellow.

Symbol:
- minimalistic


What we like:
1. http://www.zendesk.com
Beautifully simple :) Clean easy, very good font on the web - also quite good in the logo

2. Pinterest

3. Apple :)

4. airbnb

5. waze

Logos which are good, but we do not really like:
1. Yahoo!
2. Google

Target Market(s)

Global

Industry/Entity Type

Digital

Logo Text

radbite


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Serif
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • the symbol is not a must have if the wordmark is just great itself
Nice to have
  • a unique symbol
Payments
1st place
€110
Total
€110

Project Deadline
04 Nov 2014 08:25:58 UTC
Language

Logo Design inspiration
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