New wave coffeehouse

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This customer received 195 logo designs from 59 designers. They chose this logo design from Ray Gunn as the winning design.
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Logo Design Brief
I need a logo for a start-up cozy coffeehouse in the French Alps. The concept is to create an international lounge with quality drinks and snacks in a welcoming and friendly atmosphere. The target audience is affluent and trendy from about 30-50 years old. Apart from very high quality espressos and teas, we plan to have a juice bar with healthy snack options and an après ski wine bar as well. The name of the cafe is Sip and Mont Kafé is the tag line. Sip is to convey the enjoyment of a freshly prepared drink. The logo could have mountain references and /or cup references, even using a single coffee bean somewhere in the logo could be nice.
Updates
Make sure you view the newly attached photos to get an idea for the look and feel of the coffee house. Added Sunday, October 26, 2014
Project Deadline Extended
Reason: Getting close...
Added Saturday, November 01, 2014
Target Market(s)
affluent 30-50 year old on vacation, relaxing and recharging batteries
Industry/Entity Type
Cafe
Logo Text
Sip (Mont Kafé is the tag line)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- simple and contemporary design.
- Also it needs to have a pictorial element that can be used on its own. On a cup for example, or as decoration on a wall or window.
Nice to have
- Simple clean mountain, cup or bean reference. Or a combination of two.
Should not have
- please don't put Sip and Mont Kafé on the same line, Mont Kafé is the tag line