• US$550

• 206 designs

• 68 designers

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Logo Design Brief

I am looking for a brand identity that fits with the strategy that I will be implementing to relaunch my my existing blog www.perfectboutiquehotel.com into a magazine style format.

What is Perfect Boutique Hotel?

A boutique hotel/contemporary travel lifestyle magazine website written and curated by Nathalie Salas.

The only magazine that will connect boutique hotels to their owners and the travel experience

What does Perfect Boutique Hotel talk about?

• Boutique hotels around the world that have an interesting story to tell
• Engaging stories of the owners about their vision of how they created their hotel
• Authentic travel experiences connected to the hotels' destination – heritage, culture
• Lifestyle elements connected to the hotel itself – art, food, architecture, interior design, fashion, wellness

What are the key points that Perfect Boutique Hotels needs to communicate?

• PBH A luxury brand providing providing engaging and narrative stories that resonate with target audience

• It's all about my tastes in hotels and the way that that I travel. I want my audience to aspire to that.

• A magazine that delivers stories, not standard hotel reviews
• The only magazine that connects boutique hotels to their owners and the travel experience
• Boutique hotels are chosen for their story, style, destination, and emotional connection to its location/destination
• PBH is not about travel for the privileged. It’s more about aspiration in the emotional sense

How Perfect Boutique Hotel needs to communicate?

• Thought-provoking
• Design/Visual narrative
• Innovative
• Connected to a neighbourhood
• Nonconformity
• Personable
• Authenticity

Target Market(s)

Who is perfect boutique hotel targeting: the Creative and contemporary Travel’s in-crowd.

Who are they? - Knowledge workers + Intellectuals + Creatives

Why are they important? - Their influence is growing + 30% of the work force + annual growth of 10% every year.

How did they take power? - By driving wealth, innovation and creativity.

What are they looking for? - They are turning away from traditional luxury travel offers, standardisation and conformity to seek the latest travel products and unique services that are on-trend, cultural, design-led and in tune with the local neighbourhood.

Industry/Entity Type

Boutique

Logo Text

Perfect Boutique Hotel

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Typeface must be modern with a simplistic and upmarket feel

Nice to have

• I want to personify my brand. It's all about my tastes in hotels and the way that that I travel. I want my audience to aspire to that.
  

Should not have

• This is not a hotel brand! It a website talking about hotels.
  No use of black as a primary background colour to transmit luxury. It's overused and has a nouveau riche feel, and is also very cold looking . I wanted the brand to have a personal feel to it.
  
  No use of pink or any feminine colours. No beige or brown colours either.
  No clichéd imagery and traditional fonts.
  
  No letter mark logos please
  
  

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Files

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