Australian Ultrasound School (Australian School of Medical Imaging) needs an additional web design f

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This customer received 29 web designs from 6 designers. They chose this web design from Sbss as the winning design.
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Web Design Brief
Don't require a redesign of our existing website, I need an additional web design to compliment and feed into our existing web page (asmi.edu.au) but establish excellent google rankings in it's own right. Web page is to appeal to a specific target market in the allied health industry who wish to learn how to do ultrasound on patients. New website is www. emergencyultrasoundtraining.com.au. Our educational institution delivers hands on workshops and seminars on ANYTHING involved with EMERGENCY Ultrasound - intro, advanced, doctors, nurses, etc. Our competitors in this field www.ultrasoundtraining.com.au and www.aiu.edu.au. Looking for a design that will capture the target audience and deliver the message that the courses are delivered by one of the best faculties in Australia. SEO strategies are paramount in that we don't wish to be penalised by Google by running a feeder site. Courses are delivered in Sydney and are accredited by an organisation called ASUM.com.au. The courses are listed under 2 qualifications on ASUM website - CCPU and CAHPU. Registrants of our courses are striving to achieve either CCPU - Certificate in Clinician Performed Ultrasound http://www.asum.com.au/newsite/Files/Documents/Education/CCPU/CCPU_Course_Brochure.pdf OR CAHPU - Certificate in Allied Health Performed Ultrasound http://www.asum.com.au/newsite/Files/Documents/Education/CAHPU/CAHPU_Course_Brochure.pdf.
Website to be iphone, smartphone and tablet compatible.
Target Market(s)
Emergency Physicians and Emergency nurses/doctors.
Industry/Entity Type
School
Coding
Coded - Design and coding required
Number of Pages Required
2 page
Font styles to use
Other font styles liked:
- See website http://www.smileclinics.com.au/
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Overall professional feel but easy to read and informative.
- Links to our normal website pages www.asmi.edu.au
- Ability to rank high.
- Copy of material we deliver here http://www.asmi.edu.au/emergency-ultrasound-course-1-3-days/ Click through on relevant dates for more information.
Nice to have
- I like this website - font, feel, layout etc.
- http://www.smileclinics.com.au/
Should not have
- Information that will lower our google rankings knowing it is linked to www.asmi.edu.au