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Game Development Studio needs a Company Logo Design
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This customer received 293 logo designs from 83 designers. They chose this logo design from kaiser87 as the winning design.
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A$450
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293 designs
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83 designers
Logo Design Brief
We are looking for a catchy logo design for a company based start-up company in Australia called 'Broken Arrow Laboratories'. We are developing innovative massively multi-player real time strategy WAR games targeting many different hardware platforms ranging from iOS, Android, Windows and Linux. Our titles will have very strong social networking themes.
The design should be fun, catchy, innovative and standout that will allow people to connect the logo to us. This project is wide open to an innovative design and winning design will appear on websites, in game splash screens and other marketing materials.
Our key target audience will be people that are 15-35.
Successful Designer will have opportunity to accept a named mention in our contributor credits that will be present in all our game titles and website.
Updates
Thanks to everyone for such a rapid response!Some designers have asked about the name so here is an update about that.History behind the name “Broken Arrow”:We were brainstorming names thinking about game themes, studio names of other game developer studios. Since the name for development studios don’t have to directly relate to the products they sell we thought a name that might take on medieval theme (literal i.e. archery arrow broken) or black market nuke or war time strategy term to fire on or near friendly location because they have been overrun by the enemy would be a catchy name.I am open to many innovative designs that don’t need to follow the above but at the same time would welcome designs aligned with above too. Added Wednesday, October 15, 2014
Thanks again to everyone that have submitted designs for this project. The response has been awesome.Since 98% of the designs submitted to date have a literal broken arrow as part of the design I would like to see new designs that are more abstract that don't actually have an real bow and/or arrow.We are looking for a logo that doesn't have strong ties to other sectors like medical, logistics etc. We are really looking for something fresh and new that either directly sends the message we are a game development company or is distinctly different from other company logos that we can make it our own and of course be very easy to remember or memorable.Looking forward to see what people come up with.Andrew Added Sunday, October 19, 2014
Project Deadline Extended Reason: Provide additional time to allow designers to respond to provided feedback on their design. Added Tuesday, October 28, 2014
Huge thanks to everyone submitting design concepts - its has been an awesome response.We thought adding some inspirational examples might help narrow down what we "think" we are after.https://drive.google.com/folderview?id=0By77RPwVVU2ZTTVEM0duTHdSSzg&usp=sharingRegards,Andrew Added Wednesday, October 29, 2014
Industry/Entity Type
Marketing
Logo Text
Broken Arrow Laboratories (optional - words or not, complete words or abbreviation etc)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Have a emblem
- Have graphic and text components (can be smart designed Initials and emblem or something that is blended)
- Communicate Gaming Company, Excitement, Fantasy and POWER
- Stand out and be remembered
Nice to have
- Logo will look good against dark background colors
- Metallic Material for Text
- Color Gradient for Emblem
Should not have
- Not just plain text
- Look and feel like a medical company
- Look like a modified logo from another company
- Look like an airline company (circles and arrows do that)
