PEAK Health Group

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This customer received 120 logo designs from 22 designers. They chose this logo design from Rakesh Mohan as the winning design.
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We need a logo design for a new Integrative Medical Center going in on Coronado Island, CA (outside of San Diego). This is a concierge practice focused on creating PEAK performance through integrated health in executives, families and individuals. This practice is different because it is highly personalized, same day service, high tech (can be seen by a practitioner virtually or in person), significantly reduced patient load, ample patient visit time, integrative/anti aging in approach/licensure. Currently, we do not have a specific color scheme but we want it to be crisp, professional and magnetic. Please do not use any imagery that is of mountains or something similar (indicating PEAK) as this does not fit with the practice image. The final design should communicate customization, high level of attention, and a health partner that will be working towards maximizing your peak performance (physically, mentally, emotionally).
I have attached the building plan for signage (the 3rd option is the one that we will be using).
We are looking for a logo that can be incorporated into an Externally Illuminated Letter Sign that will be facing a main public street in our area. This logo will also be used for ads, brochures, all marketing materials.
Updates
Project Deadline Extended
Reason: I have not been able to get timely responses to my suggestions and feedback from designers
Added Saturday, October 25, 2014
Target Market(s)
Executives, heads of households (head family member: mother/father), individuals looking for more attention from their medical practitioner
Industry/Entity Type
Medical
Logo Text
PEAK Health Group
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Helvetica, Garamond, Frutiger
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We need a Wordbased & Symbolbased logo.
Nice to have
- This is a practice that is similar in concept (although they are franchised). They have a good logo presence: www.onemedical.com
- - PEAK should be larger than Health Group, I like having PEAK at the top and then Medical Group at the bottom but I would like to see it a couple different ways.
Should not have
- The font should not be anything too detailed (needs to be easy to read from street. The font should be clear and professional but also confident and magnetic.