• A$170

• 23 designs

• 15 designers

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Logo Design Brief

We are looking for new logo for a start up tour company offering packaged tours out of Australia. YourTrip’s ambition is to expand on the traditional touring model by providing targeted and sustainable experiences rather than simply taking people to a destination. Our product will provide connections, experiences and personal growth for our guests. Guiding travel in a sustainable manner, connecting passionate local operators to socially aware guests, our core ambition is to “share local experiences”.

• YourTrip will offer small groups where it feels more like travelling with a group of close friends than a group of strangers. Our guests will be provided with the environment and opportunities to make lasting connections with each other and to share local experiences together.

• We don’t aim to be a touring company simply providing views of the countryside from a bus window. Instead aim to immerse our guests in the local area and travel using methods that individual travellers use on a daily basis; that means public transport, trains, ferries, aircraft and using our feet to get up close and personal in the places we visit in addition to the convenience of coach transport between destinations.

• We support the use of local tourism operators in a sustainable manner. Our guests connecting with these local operators on a YourTrip experience will feel more like visiting a friend, rather than just simply being shown the sights.

• We’re upfront about that fact that we don’t know it all, and are not afraid to ask questions. YourTrip believes that running a business for doesn’t mean just trying to make a quick buck; it means working with people with respect, courtesy and above all honestly to create mutually beneficial partnerships founded on trust to deliver a unique experience to our guests.

Target Market(s)

The key demographics for the target market are as follows, and the brochure should be designed to target this audience:

• Sex: Slightly more Female but generally couples.
• Life Stage: 35-54 age group to the 55+ market
• Education: Average to High education levels
• Employment Status: Full time employed with a higher than average salary or Retired from this type of employment

Key characteristic of this market segment are:

• Travel in groups for the social aspect that group travel provides rather than merely for security.
• They enjoy shared experiences and socializing with others.
• Have a strong interest in attractions with a rich historical background
• Are structured travellers who prefer planned itineraries that include all attractions for which a destination is renowned.
• Have a strong interest in experiencing beautiful, natural surroundings.
• Will not shy away from experiences that may take them out of their comfort zone.

Industry/Entity Type

Environment

Logo Text

YourTrip

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must relate a sense of travel and experience and focus on global exploration.

Should not have

• The design should not use old-style fonts like Times New Roman nor overly swirly fonts. It should be easy to read