• A$200

• 65 designs

• 21 designers

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Logo Design Brief

Fast4Ward will be a NEW brand for the Business and a Company Name. This brand is for the game of Basketball. The main theme for this brand is associated with the following words:
• Fast
• Exciting
• Fun
• Entertainment
• Basketball
• Cool
This will be a global brand for a NEW form of Basketball.

REQUIREMENTS:

We need a Logo design for the Brand and for each primary market.Note: You are allowed to be creative in logo design as long as it meet the Theme characteristics identified above.

A) Brand as Words:
1. Need a good font and design for the word “Fast4Ward” (to be used in letter / emails print on T-shirts)
2. The Word Logo must be delivered for the following:
a. Fast4ward (by itself)
b. Fast4ward Australia
c. Fast4ward USA
d. Fast4ward India
e. Fast4ward China
Note an example is you can use Country Name under Brand Name when designing, or use brand name with Flag

B) Brand as Logo

3. Need Logo for the Brand. The logo can be:
a. a combination of the Word “Fast4ward” with an Image or design
b. Just letters with an image for example :
i. “F4D” with a symbol such as a “Lightning bolt” or an image of a Basketball,

COLOURS
The Preferred Colours for the logo are:
a. Bright Red
b. Peacock blue or Bright Blue
c. Black

FORMAT for DELIVERY

The final Logo must be presented in JPEG (high and low res) and EPS format for printing

Target Market(s)

Part time Basketball player
School Basket Ball teams
Amateur Basketball players
TV Audiences
Teenagers, Gen X, Gen Y

Industry/Entity Type

Industry

Logo Text

Refer to brief above where country name is attached to the logo. 5 to be provided

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Arial

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Logo should be "Clean" and Crisp"
• Simple and appealing
• The main theme for this brand "Fast4ward" is associated with the following words:
• • Fast
• • Exciting
• • Fun
• • Entertainment
• • Basketball
• • Cool
• This will be a global brand for a NEW form of Basketball.