Logo and branding

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This customer received 104 logo designs from 34 designers. They chose this logo design from greative as the winning design.
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Logo Design Brief
Hi Design Crowd travelers,
I appreciate all the work you have all done. Here’s brief description of redefining this project.
STATUS: I am in redesign/rebrand hell. After looking at everything submitted I am seeing that my project description describes basically what I have already put together and used in the past. I have spent, literally, weeks pulling together stylist options. I decided to go the Design Crowd route, to look at this from other viewpoints. So I have changed direction. I am just not seeing what I want. My fault for not figuring this out sooner in the design description. This is what I have decided as of 3 am last night
WHY? I am 51 years old woman competing in a young 30-somethings market. I am tired of stuffy letterpress look. My work is relevant from hip to classic.
ACTION: I am going to buy templates/frames/packaging etc. from Design Aglow and use them straight out of the box. This niche site perfectly designs the way I like.
website link: http://www.designaglowshop.com
DESIGN CROWD: I still need the logo. Please see the Minimalist Collection as a source of inspiration. Note: Copied design will be eliminated without feedback or comment. I do not work for Design Aglow.
Blogsite link: http://www.prophoto.com/store/the-loft/
minimalist link: http://www.designaglowshop.com/collections/marketing-brochures/products/minimalist-marketing-suite
CHANGES: The plan is to expand and add photographers. Therefore, the project’s text has changed to:
amy deputy
photography & co.
Thank you,
Amy
Updates
Project Deadline Extended Reason: After placing this request for a logo I realized the deadline was too tight. I have received some lovely work thus far. Added Monday, October 13, 2014
Hi Design Crowd travelers,
I appreciate all the work you have all done. Here’s brief description of redefining this project.
STATUS: I am in redesign/rebrand hell. After looking at everything submitted I am seeing that my project description describes basically what I have already put together and used in the past. I have spent, literally, weeks pulling together stylist options. I decided to go the Design Crowd route, to look at this from other viewpoints. So I have changed direction. I am just not seeing what I want. My fault for not figuring this out sooner in the design description. This is what I have decided as of 3 am last night
WHY? I am 51 years old woman competing in a young 30-somethings market. I am tired of stuffy letterpress look. My work is relevant from hip to classic.
ACTION: I am going to buy templates/frames/packaging etc. from Design Aglow and use them straight out of the box. This niche site perfectly designs the way I like.
website link: http://www.designaglowshop.com
DESIGN CROWD: I still need the logo. Please see the Minimalist Collection as a source of inspiration. Note: Copied design will be eliminated without feedback or comment. I do not work for Design Aglow.
Blogsite link: http://www.prophoto.com/store/the-loft/
minimalist link: http://www.designaglowshop.com/collections/marketing-brochures/products/minimalist-marketing-suite
CHANGES: The plan is to expand and add photographers. Therefore, the project’s text has changed to:
amy deputy
photography & co.
Thank you,
Amy
Added Wednesday, October 15, 2014
Target Market(s)
High end, well educated, down to earth, friendly, 30-40s
Industry/Entity Type
Crowd
Logo Text
see in project description
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- i am stumped
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- see in project description
Nice to have
- see in project description
Should not have
- corporate plastic feel