Refresh
Fun and Fresh logo needed for small cleaning business
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This customer received 60 logo designs from 21 designers. They chose this logo design from The Logo Studio. as the winning design.
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A$200
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60 designs
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21 designers
Logo Design Brief
I need a logo designed for my cleaning business based in Sydney. The company's registered business name is called "Fresh - gutter and window cleaning" and we do gutter cleaning and window cleaning on houses, shops and apartment blocks. The logo needs to be slightly playful but still convey a professional approach. Most enquiries I receive are from women aged between 30 - 50 so need something that will appeal to them but also keep my image masculine.
I chose the word "fresh" for my business to convey the fresh, clean, new feel you get when the windows have been cleaned. I would like that feeling to be conveyed in the logo, but also have some playfulness to it.
Updates
Project Deadline Extended
Reason: Hi I've had to extend deadline due to family commitments and being unable to provide feedback on some of the submissions.
Added Sunday, February 17, 2013
Project Deadline Extended
Reason: still looking for more ideas from designers, and providing feedback on some received designs.
Added Thursday, February 21, 2013
Hi Designers,
Thanks for posting your ideas. Still haven't found what I'm looking for in the design. I've updated the brief, so please read through and go wild with ideas. I've found many of the designs so far are too conservative. Hope to find a winning design soon. Thanks
Added Thursday, March 28, 2013
Target Market(s)
Mostly women who are home owners
Industry/Entity Type
Window Cleaning
Logo Text
Fresh gutter and window cleaning
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word "fresh" in large more distinguishable letters, font and colour. It can be in all capitals or lower case or combination of both, open to interpretation. Must have the words "gutter and window cleaning" in clear distinguishable letters so people know what it is I do.
Nice to have
- Nice to have artwork along with text, rather than just a text only logo.
Should not have
- Don't want art/pictures of: sparkles, stars or diamonds. Don't want colours like pinks, purples or pastel colours.