Tri-Fold Flyer for Life Coaching Business

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This customer received 61 flyer designs from 11 designers. They chose this flyer design from Theziners as the winning design.
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Flyer Design Brief
We require a tri-fold DL flyer for our Life Coaching business, Big Outcomes.
The flyer needs to be bold, engaging and professional with broad appeal. Ideally it will include a few images and/or graphics, but shouldn’t be too busy.
As a generalist life coaching business, image selection needs to be broad enough to attract clients who are interested in Career, Relationship or General Life Coaching (think Health, Wealth & Balance). Please feel free to use any images/graphics you think are suitable. We have also purchased a selection of images from iStock that you may wish to use - these can be viewed on our website www.bigoutcomes.com - originals can be requested.
Unlike a lot of coaching businesses, we are not interested in being too cheesy, flowery or spiritual. Our style is direct, up-front and to the point - we don’t take ourselves too seriously. The flyer should reflect this.
Attached is a basic template that shows the required text and an example of layout - however we are very flexible with the layout/design, so please don’t be limited by this (eg. Image on the front is only used as a placeholder, testimonials may work better somewhere else etc).
Also attached is a copy of our business card and logo. This will give you an idea of the designs that we are already using. Again, this is as a guide only - however we would definitely like to use similar fonts to the business card (Helvetica or Helvetica Neue I think) and have the blue from the logo incorporated. It would be great to see icons (similar to what has been used on the business card) for phone number, email address etc. Different versions of the logo (format, colour etc) are available.
Aside from this we would like you to use your creative flair and show us different versions of the flyer. Thank You and Good Luck!
Updates
Hi everyone,
Added Sunday, January 13, 2013
Industry/Entity Type
Life Coaching
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brochure should be tri-fold DL
Logo should be included - preferably on back cover
Contact details and call to action should be prominent/obvious