• US$400

• 87 designs

• 6 designers

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Web Design Brief

In general, I'm looking for something less cluttered, simpler and cleaner than the existing design. New design does not need to look anything like current website. I will attach the new logo design to be incorporated into the new web design. As with the new logo, I’d like it to be playful, fun and have some "attitude”.

-BACKGROUND -
ZipBuck connects people with local small businesses. The idea is to attract customers with sweepstakes and other game elements and through "coupon" discounts at their local retailers.
For the retailers, we'll offer targeted ads by ZIP code and lead generation on the back-end.

ZipBuck.com needs some serious design overhaul in order to more clearly convey this message to business owners and customers alike. It also needs in improved aesthetic appeal.

-HOME PAGE CONTENT-
• Text: “Search for Mystery Bucks worth up to $1,000!”
• Text: “ZipBuck is a game that uses the serial numbers on dollar bills. It’s a virtual scavenger hunt that rewards you with cash, prizes and discounts at local businesses.”
• Placeholder for demo video and area for dynamic text & other content
• All or part of the new logo design and/or “Z icon”
• Large input field where people enter serial numbers.
• “Top Players” section for the top 10 ranked players in the game
• Room for dynamic top & bottom menus. Eg: http://zipbuck.com/members.php

- GENERAL MESSAGING -
What’s ZipBuck/WTF? (What’s This For?)
PUBLIC: “ZipBuck is a game that uses the serial numbers on dollar bills. It’s a virtual scavenger hunt that rewards you with cash, prizes and discounts at local businesses.
MERCHANTS: “It's a way to attract new customers by turning ordinary dollar bills into ‘circulating coupons’. We're calling it the un-coupon because there's no paper wasted in printing, no clipping and your ad gets viewed over and over again as it goes through circulation. “

How does it work?

Say you have a coffee shop and you'd like to attract some new faces to your store. Using your ZipBuck account, you create an offer like "Get $2 off any drink when you pay with a ZipBuck". This effectively doubles the value of your customer's dollar- and unlike a coupon; it allows you to reach out to this customer again, because customers are registered in our database with contact info.

Next decide how many ZipBucks you'd like to create and then register those serial numbers for this offer.

Then put your ZipBucks "into play" by spending them, using them as change from the till or handing them out as your "business card"... be creative!

On the ZipBuck home page, gamers play for a chance to win prizes and cash rewards up to $1000 by entering serial numbers from dollar bills. Players in your ZIP code will always see you listed, but if they also happen to enter one of your ZipBucks, your full ad will come up in the TOP position.

When a customer clicks "redeem" for your offer, you'll be notified and your business will be added to their favorites list so that you can let them know about other offers in the future.

And the best part is that as a Premier ZipBuck Merchant, you'll get the exclusive listing for your business category!"

-EXAMPLES-
*Attached page designs are ideas only, not necessarily the format required. Logo design & Icon are required in whole or at least in part. Be creative. I want to generate excitement & encourage people to play, make it simple and easy to understand.

Attached:
ZB 2.0 DESIGN PROOF.jpg
New Logo design

Online:
One example I keep coming back to is the attitude of Priceline.com. Here are some other links from sites that I like the design and/or color scheme of:

www.register.com
http://www.groupon.com/seattle/
http://www.membersolutions.com/
http://www.zipcar.com/?redirect_p=0
http://travela.priceline.com/rewards/
http://travela.priceline.com/promo/hotelBidAlerts.do

I'm attaching a couple more files just to give ideas. One is a sky/grass scene. Could something like that work as the primary background? Play with this idea if you like it, not necessary though. It may be something for other pages...

Also attaching samples of leader boards that I liked the format of. Would like the top ranked players to have these columns: 1. Ranking number (1 at top), 2. player name, City 3. ZipBuck Score (or ZB Score?) 4. small image space for icon/badge. Also open to your creative ideas on this...

Target Market(s)

25 to 45 year-old men and women, internet savvy, gamers, environmentally-conscious,

Industry/Entity Type

Coffee Shop

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -HOME PAGE CONTENT-
  • Text: “Search for Mystery Bucks worth up to $1,000!”
  • Text: “ZipBuck is a game that uses the serial numbers on dollar bills. It’s a virtual scavenger hunt that rewards you with cash, prizes and discounts at local businesses.”
  • Placeholder for demo video and area for dynamic text & other content
  • All or part of the new logo design and/or “Z icon”
  • Large input field where people enter serial numbers.
  • “Top Players” section for the top 10 ranked players in the game
  • Room for dynamic top & bottom menus. Eg: http://zipbuck.com/members.php

Nice to have

• ADDED: I'm uploading a couple of .pdf images of dollar bills fanned out that might look good incorporated into design. They may need a little touch-up to look smoothed out, if it's possible to remove the wrinkles.
  
  Top Players leader board oriented vertically, as a column if it can be made to fit without making your page design too cluttered. Adding more images JUST FOR FUN, not required; adding some images for inspiration- eg the green volkswagen bug would be fun with ZipBuck logo painted on side, looking like it's on the road, searching for bucks, green city sunrise bg might go along well with logo design...

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Files

Download all files - 26.6 MB