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Detroit Endurance Lab
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This customer received 103 logo designs from 38 designers. They chose this logo design from IGlowCreationz as the winning design.
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US$220
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103 designs
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38 designers
Logo Design Brief
We need a logo for a new fitness company located in Detroit, MI called Detroit Endurance Labs. Detroit Endurance Labs is an endurance training and coaching company that focuses on the science of exercise, as well as cultivating determination and helping its client athletes achieve their goals. Cycling and running are the two main areas of focus for the business. The business is located in a historic warehouse building in the Rivertown district of Detroit. Our computrainer equipment - precision computerized indoor cycling simulators - is what sets us apart from the competition.
We are open to using any colors. We would like the design to communicate at least one or more of the following concepts:
-speed
-grit/endurance
-science (we have played around with incorporating the chemical compound for dopamine in the design)
-detroit
Updates
I am noticing quite a few submissions that are really futuristic. Maybe my creative brief pointed in that direction a bit too much. Think more " gritty boxing gym in a warehouse" and less "outer space futuristic".
Added Wednesday, January 02, 2013
Target Market(s)
Aspiring athletes, health conscious Detroiters
Industry/Entity Type
Training
Logo Text
Detroit Endurance Lab
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.