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Ardent Real Estate Services - Logo Project
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This customer received 216 logo designs from 20 designers. They chose this logo design from CRESCENT MOON as the winning design.
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US$200
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216 designs
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20 designers
Logo Design Brief
We have a real estate company in San Diego California (USA). We used to be called Top San Diego Homes but we are expanding in to other parts of California so we cant have "San Diego" in our name anymore. Therefore, we are changing to "Ardent Real Estate Services"
We do residential real estate (no commercial or high rise so please no city-scape logos)
The word Ardent when looked up in the dictionary means "Intensly Devoted" or "Fiercly Loyal". That may or may not help.... We would like a logo that looks strong and professionaly but certianly not scary.
I have attached some existing business cards, signs, etc so you can see what our exitisting branding looks like. We would like to keep the branding the same with the background entirly filled in red coupled with white, gold and black lettering and logo (if you want to throw a little silver in there go ahead - no other colors though). I am a retired Marine and our company is located in a military town. The Marine Corps colors are scarlet (the color of blood) and gold - our clients identify with those colors easily so that is why we need to keep them. Feel free to add white and black and silver in addition to the gold in the logo if you desire (remember that the background is red).
The current logo sits inside of a black box - we dont want that anymore.
We dont really like the 3 little houses so they can go away.
I hope this helps and am looking forward to your submission.
Updates
We have seen several submissions and feedback has been provided to the ones that we are looking at.
We have determined that we are looking more for a logo that would be positioned to the left of the company name. Desiring something that is wider vs. vertical.
Colors: the colors for the logo and company name can be: Black, Gold, White, and if you need to put a dash of Silver in there go ahead. No other colors than those please.
Also, please remember to put everything on a red background.
Added Monday, December 31, 2012
Update:
Colors: We have been getting designs with all different colors. Please stick to the colors that I posted (Dark red, black, yellow, white, and some silver is OK too). The red background needs to be a darker red and one tone througout. The gold .... well, we use more of a yellow than a gold. Please use the yellow.
Look: Our logo needs to be more side to side vs. vertical. Please create a simple yet bold and elegant logo that is separate from the name. It should not be a house or anything to do with the house. Just a simple logo that stands out. It should be to the left of the name.
Background: We have decided that we need to look at black backgrounds in addition to the red taht we intially asked for. Please look at the attachments to see what I am talking about. Please submit designs on both a black and a red background.
Thank you very much for your hard work. Please send me a question if you have one.
Added Thursday, January 03, 2013
Upon careful consideration - we have opted to have the new logo and company name in a black background - exacty the same as it is in the attachments I included. Therefore, all submissions should come in a background with the same dimensions (just make it close) to what is on our existing business cards and signs (see attachments)
Added Sunday, January 06, 2013
Project Deadline Extended
Reason: just working through a couple excellent designs. Its very very close.
Added Wednesday, January 09, 2013
Target Market(s)
Ordinary people that buy and sell homes. Not looking into commercial buildings so that should not be part of the logo
Industry/Entity Type
Real Estate
Logo Text
Ardent Real Estate Services
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- gold, white, and black for the colors of the company name and logo (you can throw in some silver if it makes it work better). Remember that it will be on a red background.
Should not have
- Should not have any colors other than black, gold, silver and white.
Should not have any city scape type logos.
