Exec-Merc - Logo Design

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This customer received 46 logo designs from 12 designers. They chose this logo design from Elkana Letting as the winning design.
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Logo Design Brief
I need a logo for a new company that I am setting up - the logo will then be used in all aspects of the business - the website will be www.exec-merc.uk -
FYI - colours of the UK military are RED (Army), ROYAL NAVY BLUE, ROYAL AIR FORCE BLUE may align to the Logo in the same way the charity Help For Heroes has.
Below is a DRAFT of what I will probably put on the ABOUT US page of the website.
Through a combination of our former UK-Military expertise and a meticulously selected network of affiliates, Exec-Merc Chauffeurs luxury car hire demands exceptionally high standards of professionalism in luxury car hire, wedding car hire, airport transfers, cruise-ship terminals, theatre nights & all luxury chauffeur services in the South UK region that includes Dorset, Wiltshire, Hampshire, Surrey, West & East Sussex, Greater & Central London, London airports Heathrow, City, Gatwick, Luton and Stansted and Southampton and Bournemouth airports. With experience in the prestige car hire and personal security industry, we have the advantage of knowing what our customer wants and we also provide discreet services for important clients that wish to remain so.
All of our employees are former UK-Military veterans and we take great pride in choosing people who become our chauffeurs. All are skilled to the utmost standards, and many maybe bi-lingual. Our chauffeurs are polite, courteous, well mannered, impeccably dressed in suit and tie and have the highest standards in personal hygiene and grooming. They are highly trained individuals who have all undertaken Close Private/Personal Protection Security courses and as well as being advanced & defence driver qualified.
Their passion, professionalism and commitment to work are the foundation of our success.
Our array of work in luxury car hire services includes - wedding car hire, private hire, airport transfers and most importantly corporate hire for many blue chip companies.
* We only use Mercedes cars for the business *
Industry/Entity Type
Security
Logo Text
Exec-Merc