Logo for Cosmetics Company

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This customer received 173 logo designs from 36 designers. They chose this logo design from kwest as the winning design.

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Logo Design Brief

We need a logo design for a new social enterprise based in Austin, Texas called Radiant Cosmetics. We are a up and coming makeup company whose goal is to raise awareness and funds for women who are caught in the sex trafficking trade.

This logo will be used for business purposes (Web site, business cards) but will also be something that will be stamped onto our products (eyeshadow, compacts etc).

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Updates

Project Deadline Extended
Reason: Designers,


We are so thankful for all the input, creativity and effort that has been put into this project so far. We have decided to push the deadline back as some of our needs have changed.

If you'll remember our brief stated that we wanted more focus placed on the flower (graphic) than the text. We have had a lot of trouble finding just the right flower, something simple but not boring, that will not only look great on a Web site but also to be stamped onto our products. It seems we have had a shift into less focus on the graphic and are leaning more toward a text based logo. We understand many of you have put in lots of hard work and have been gracious enough to provide us tons of options and requested changes. We hope that you will continue to want to create for us.

Please view our updated brief with our new needs and direction for the product. Due to packaging changes we have had to go a different direction.

Again thank you for all your work,
Radiant Cosmetics

Added Tuesday, March 01, 2011

Project Deadline Extended
Added Sunday, March 13, 2011

Target Market(s)

Women in the United States ages 18-45 who are high school and/or college educated, middle class and socially conscious of the things they buy.

Industry/Entity Type

Business

Logo Text

Radiant


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • **Please take note as our needs have changed.**

    The logo will need to be simple as it will be stamped onto products and needs to look neat and clean while also still feminine.

    1. Logo must contain the words "Radiant" and "Cosmetics."
    2. Incorporate a flower into the logo. Keep in mind, the flower can't be overly large or intricate or dominating as it needs to be able to be stamped on our products. Think about how small a mascara tube is, it needs to translate to all products when it is shrunken or enlarged.
    3. Black and White. Most of our products are black so the text will probably be white. Though some products have window (eyeshadows) so the text will probably be black. If you could showcase both that would be great.
Nice to have
  • We are having a difficult time incorporating a flower. If you'll see the attached design (radiant cosmetics file), it looks more like it says "rad" "ant" not radiant. We don't want an intricate flower. Something simple, but would love for it to flow more.
Should not have
  • NO overly intricate flowers or swirly fonts.

    **NO shading or highlighting in the logo or graphic as it will not be able to be seen when the product is embossed with the logo.**

    Designs should be black and white. Black or white background, black or white text. No color please.

    **Please ignore old attached files, only refer to the one titled: radiant cosmetics, the rest are from when we were focusing more on a graphic logo not a text based logo and we can't seem to get them removed**


Files
Payments
1st place
US$160
Participation payments x 1
US$20
Total
US$180

Project Deadline
19 Mar 2011 14:00:00 UTC
Language

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