Smart, Clean Logo / eQuestrian Online Business

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This customer received 114 logo designs from 29 designers. They chose this logo design from SEOanalyst as the winning design.
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Logo Design Brief
Create a logo design for an equestrian online business - eQuine Plus. Include "EQPlus" in the subject line of your proposal please.
This is an online business with the following services -
- event listings, classifieds, business directory and a store
The final design needs to communicate:
Style, colour, characteristics:
- smart, clean, simple, minimalistic, contemporary
- black/white/gold
- incorporate the horse and plus subtle way within the wording
- part of the logo used as an icon/symbol
- Quality, strength and style
Updates
Direction is left to right, so if a horse head included in the design, please face to the right
Added Wednesday, December 26, 2012
Make the name one word - eQuineplus
Added Wednesday, December 26, 2012
Target Market(s)
women, 21 + with interest in horse industry and outdoors
Industry/Entity Type
Business Directory
Logo Text
eQuinePlus / news events classifieds
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colours as stated
Clean, contemporary look and feel
Smart graphic that is a twist/play on words that can be used as an icon
Nice to have
- Strong, headline font with icon somewhere connect within/near the business name
Should not have
- clipart, other designers work