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Toyota Lift Northwest needs a new logo
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This customer received 141 logo designs from 40 designers. They chose this logo design from DigitalGoods as the winning design.
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US$495
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141 designs
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40 designers
Logo Design Brief
We are looking for a new logo for a well established company in the Pacific Northwest. We are a Material Handling solutions company that provides all warehouses with products to move and store goods. Our primary product is Toyota Forklifts, but we do not want to associate ourselves only as a forklift company. If it has to do with a warehouse, and moves, lifts, stacks or stores products - that is our company. Forklifts primary, all other warehousing equipment secondary. The logo will take the primary role in establishing our corporate identity moving forward. The included photos are the look, color and imaging of Toyota Forklifts, who are our primary brand of equipment. We are not owned by Toyota Forklifts, so these are just included for visual reference of our primary brand.
Target Market(s)
Businesses that need to move and store product with a forklift, most typically 'in' a warehouse or business site.
Industry/Entity Type
It Company
Logo Text
Toyota Lift Northwest
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Visible aspect of a forklift handling product or unquestionable that we are a forklift company. The Toyota name is very well known but we need to set ourselves apart as 'NOT' on the automobile side of the Toyota family. An emblem or graphic of a forklift or similar representation of a forklift moving or storing product would be very beneficial to help deliver the clear message of what we represent.
Nice to have
- Representation that we are more than just a forklift company. Our name somewhat gives this away. Visual representation of a forklift will help deliver the message of who we are ~ however we also do sell more than just Toyota Forklifts.
Should not have
- The already known Toyota logo that would associate us with the automobile side of Toyota.
