• A$270

• 86 designs

• 23 designers

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Logo Design Brief

We have been established in business for 26 years manufacturing and selling precast concrete products to local councils, large engineering firms, trades and construction. We require a logo design to modernise our branding, and which reflects our dominant position in the market place. As well as civil engineering items, we specialise in custom made and artistic products.

We are looking for a professional, unique, sophisticated logo that represents a unique and high end product. It should reflect our values of quality, dependability, and cost effectiveness.

This logo will be used on all printed stationary, printed and online advertising, and will set the overall style for the website redesign. It should distinguish us and be memorable. Less is more.

Target Market(s)

Local councils, Architects, Civil Engineers, Residential Developers, Construction Developers, Plumbers and Drainers, Landscapers.

Industry/Entity Type

Concrete

Logo Text

Premier Precast

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, professional and modern feel. Distinctive, clear, text-based design that would reproduce clearly over fax. Prefer a 'monotone' logo as this reduces commercial printing costs (varying intensity of same colour ok).

Nice to have

• Blues and grey colours. We were thinking of having a more colourful logo for webpage, and the same logo in monotone for print.

Should not have

• Should not have a playful or 'fun' look and do not use too many bright or primary colours.