• US$200

• 51 designs

• 20 designers

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Logo Design Brief

We a need a logo design for a new company called "Via Sustentável" (portuguese for Sustainable Way) based in the city of Campo Grande (at Mato Grosso do Sul/Brazil) -close to the Brazilian Pantanal, considered Environmental Heritage and one of the most important ecosystem for Humanity .

Via Sustentável develops Sustainable Business (eco-friendly) and environmental projects targeting carbon credit market, recycling, clean technologies and renewable energy.

We are looking for an UNUSUAL CLEAN SUSTAINABLE design that communicates:
- simplicity/objectivity - showing a straight to the point approach, efficiency
- creativity - thinking outside the square
- surprise/unexpected - reflecting the feeling we have when surprised with a very clever solution completely unexpected
- multidisciplinarity - showing the combination of knowledge are to get to the best result

No trees, leaves, planet Earth or the usual eco-symbols are a must.

Target Market(s)

Entrepreneurs, business owners, Environmental Institutions, Development Agencies, Investment Funds, Banks

Industry/Entity Type

Business

Logo Text

"Via Sustentável" or "VS" (we´d like to check out some designs with text, altought most of the crew prefer the non-text version)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Clean and simple design
  - Very creative ("wow, who would come up with that?") design
  - Should look good monochromatic (we´re gonna make stamps using the logo)
  - Non-obvious eco-friendly/sustainable design
  - Consider the meaning of the company´s name in the logo, without necessarily using the name or the initials ("VIA" means "way, path, road, direction, route, means, channel, line, mode, manner, fashion, duct, original or copy of a document, railroad, by, by way of" and "SUSTENTÁVEL" means "sustainable, maintainable, supportable; with the capacity to endure; in ecology the word describes how biological systems remain diverse and productive over time; able to be used in a way that does not deplete; process, product or lifestyle that can be kept to indefinite; sustainable way of life is one in which human needs are met without diminishing the ability of other people, wild species, or future generations to survive)

Nice to have

• - We like: blue, green, black and white (but we´re open to other ideas)
  - Playing with figure-ground contrast

Should not have

• - Common symbols like: leaf, tree, rainbow, wave, animal, planet Earth, water drop, smile or a "cute" design are examples of what we DON´T WANT

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Files

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