Online watch sales logo

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This customer received 70 logo designs from 27 designers. They chose this logo design from The Marble Peach as the winning design.
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I need a logo for my online watch shop, I would like it to contain my surname (Paterson) however it doesn't need to have luxury in the logo. maybe something watch related in the logo (I sell Rolex, Cartier etc..) I am based in London, not sure if that will affect the logo. Basically I would like Paterson's Watches with some watch related picture or outline (maybe a dial) inserted somewhere.
Target Market(s)
High end watch buyers, but also people that have some money to spend and want a nice watch (some Tags only sell for £300, some Rolex sell for nearly £5000)
Industry/Entity Type
Shop
Logo Text
Paterson's Luxury Watches
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Nothing really
Nice to have
- Paterson
Should not have
- .....