Logo Design Project - Building Energy Group

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This customer received 51 logo designs from 17 designers. They chose this logo design from Lee as the winning design.
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Logo Design Brief
The company is renewable energy and energy efficiency general contractor but it is also a business incubator for business' to collaborate via mentor and mentee relationships. Therefore "Building Energy Group" has a double meaning. The short name for the company is the "BE Group" also a double meaning. For the past 20 years I've honed my skills in renewable energy and energy efficiency. From here on out I'm going to do what I do best by focusing on the human capital part of the equations. The key to success of the Building Energy Group is all of the partner companies will have the same organizational structure and all of the managers will be trained with the same managements techniques so that they can all integrate seamlessly. The focus of the group is to capture the smaller energy efficiency projects with financing similar to that of Johnson Controls, Honeywell, Noresco and Chevron; Energy Service Companies (ESCOs). The large ESCOs are not attractive to the those smaller projects which are one offs under $5M like office buildings, apartment buildings, hotels and hospitals or care homes. The obvious acronym for Building Energy Group is obviously BEG (DO NOT USE BEG) so and abbreviation should be "BE Group" or something along those lines. BLDG ENERGY GROUP or BUILDING NRG GROUP or BLDG NRG GROUP or BLDG NRG or BUILDING NRG or BLDG ENERGY.
Updates
This is my first time using this type of service. I'm excited to see what you all come up with and how this collaborative process works!
Added Wednesday, December 19, 2012
I've selected a tagline or slogan for the the BE Group which is "BE EFFICIENT", I would like to incorporate this somehow into the design. It should be able to be added or removed from the logo depending on its use without detracting from the distinctiveness of the logo.
Added Saturday, December 22, 2012
Target Market(s)
Commercial/Business Clients
I own the following URLS:
BUILDING-ENERGY-GROUP.com
BLDG-NRG.COM
BUILDING-NRG.COM
BLDG-ENERGY.COM
Industry/Entity Type
Contractor
Logo Text
Building Energy Group
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must convey strength and stability and the impression of a viable expanding organization.
Nice to have
- Minimalist and easily embroidered on a shirt.
Should not have
- DO NOT abbreviate as "B.E.G." This will not be accepted.