• US$200

• 68 designs

• 13 designers

---

Logo Design Brief

CVM TV in Jamaica is national, free to air broadcaster on this small Caribbean island. www.cvmtv.com
CVM is derived from "no longer relevant" business names. However the letters CVM have a recognised brand in Jamaica.
The smaller of Jamaica's 2 stations CVM is known for its news and current affairs programs.
It is a fact that media in Jamaica has been firmly stuck in the past and has not yet matured into the corporate world.
We need a new, bold, strong logo to clearly identify the brand.

We need a corporate logo and a logo for the on screen station identifier. Current logo's are uploaded. The circular coloured sphere being the "on screen" station identifier.

Target Market(s)

• The primary targets are not among the mass market but are, in fact, the opposite: o The intelligent, analytic thinker o Higher (A/B) socio-economic

Industry/Entity Type

Business

Logo Text

CVM TV or CVM Television and sub brands ie: CVM sports etc

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• • Logo must retain element of conservatism while being modern and playful
  • Must be a fluid umbrella logo that can support sub-brands such as CVM After Dark, CVM Entertainment, CVM Sports, etc
  • Must exclude the satellite dish element – which is now redundant given our advancement in the digital age
  • Concept must not be too left field or far fetched
  • Must include a descriptor (visual or verbal) which indicates that the brand operates within the media industry
  • Must bear a unique element that distinguishes the logo; for example, CTV has a dot that evolves into different icons depending on the logo’s application
  • Must connect with the consumers’ senses – sound and sight through strong, culturally relevant colours (Kelly, 2010), contemporary font and memorable icons
  • Colours must be able to transcend across all programmes; for example, CNN, USA and ESPN are widely compatible with most of their respective programmes negating the use of several alternate coloured varieties.
  

Nice to have

• Flexible core logo to accomodate program names ie
  
  CVM television (or TV) which can be CVM Sports or CVM Live by our editors/ programers simply changing the text in photoshop or in -design etc.

Should not have

• Must be clear and concise, the current sphere logo is an example of exactly what we do not want.
  
  Nothing cartoon like.
  
  Nothing Childish

---

Files

Download all files - 0.1 MB