• US$400

• 69 designs

• 24 designers

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Logo Design Brief

Rogue Machines Inc. is a start-up engineering design company that has a limited base of consulting clients and has its own line up of products for sale. We currently ply our trade in the "alternative fuels" industry (natural gas, hydrogen) and primarily are involved in designing fuel dispensers. We plan on diversifying into other high-tech (non fuel related) markets in the future so we don't want the logo to commit to "fuel" or "alternative fuel". We do both mechanical engineering and high-end electronics design.

What we are looking for:
cutting edge, new way of thinking, creative youth, Silicone Valley not "old money", minimize the "rogue" aspect (we don't want people to think we are evil or dishonest),
edge, independent, breakaway, memorable, need to break away from an industry where fresh ideas are rare (rogue aspect), engineers are the target but also need to respect senior (perhaps crusty) business leaders, professionalism

We would like "Rogue Machines" to be prominent and "Engineering and design" to be less prominent.

Target Market(s)

Senior managers in large corporations.
Presidents of small businesses.
Engineering teams and engineering managers.

Industry/Entity Type

Engineering

Logo Text

Rogue Machines Engineering and Design

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• "Rogue Machines" should be prominent and "Engineering and Design" should be less prominent.
  Should not look mean, sinister or dishonest. The company name is already risky.

Nice to have

• We like the idea of having a fun looking robot in the logo as this would appeal to the engineering teams. There are some on our team who would like to see a few logos without a robot.

Should not have

• Do not use old style fonts.