• US$400

• 140 designs

• 40 designers

Logo Design Brief

I need a logo for a company called GroundSource, a platform for turning mobile phones into conduits for real-time human experience, enabling journalists, researchers and many others to quickly tune in and actively listen to the thoughts, feelings and needs of people, anywhere in the world.

I've created a draft of the logo I want and attached examples as a jpeg here. I need a professional designer to take these files and give them some polish and design to make them look clean, modern, and beautiful.

- I want to use the Novecento Wide Demi Bold and Wide Light fonts for the wordmark.
- I'd like both the full-size and button versions to look glossy or have a glow - not sure which yet
- At the top of each of the logos, I want the image of a community of people to become apparent in the negative space created by a gridded collection of small boxes or pixels.
- I want GroundSource to be positioned at the bottom of the logo, to highlight the "grounded" nature of the project. The bits or boxes at the top of the logo articulate the idea that through the collection of bits of information, GroundSource helps reveal and elevate patterns of human experience

The successful design will work in print and on the web, and will display a professionalism and modern design sensibility.

I want options to choose from, so try a few things and upload them. If I see that a designer "gets" what I'm looking for, I will let you know.

Thanks, Andrew

Updates

Hi all: Based on the strength of what I've seen so far, I've made this project non-refundable.

If you have time, and are inclined to do so, have some fun with making the logo indicative of the human intent of this platform. After all, what we're building will enable us to paint a more empathetic, nuanced and human picture of people's hopes, dreams, struggles and unmet needs. 

You're designers, and I'm not, but I see potential to add small design elements that make this feel more human and warmer ... but also trustworthy and technology forward. Sorry if this is too vague, I'm hoping one or two of these concepts will spark some inspiration. 

I also really like this color scheme, and think it could add warmth to a concept that should also use black and dark grey to impart solidity and trust.

Thanks for your efforts so far, regardless of whether or not I choose your design. This has already been a great experience! 

You can contact me directly at andrew@groundsourcing.com. 

Best, Andrew

Added Friday, December 14, 2012

I'm now playing around with a gardening concept for GroundSource, to position what we do as something akin to story gardening (cultivating stories, helping people grow their karma, etc). I'd love to see a small, simple plant or seedling icon centered and directly above a very simple word mark logo.

I created an icon for alerts users will get in the application to give you an idea of what I have in mind: 

http://imgur.com/A75kO

Best, Andrew

Added Monday, December 17, 2012

It feels a bit like designers are struggling with the brief a bit. I expected this to be an iterative "I'll know it when I see it" process, and while I've seem strong designs, I'm not feeling it yet 

Let me try to reframe the concept, and see if this sparks some new design directions. 

GroundSource will give us an empathetic view of life as it's lived, on the ground level. It provides journalists and researchers a privileged view into a world, helping them understand people better. 

I feel like the human element has been missing from the designs (largely due to my overly vague brief, no doubt). But now I realize this is all about understanding people and their lives. The mobile phone and the platform are all just the technologies that facilitate this.

So I'd love to see some designs that humanize the logo, emphasizing empathy, understanding, trustworthiness, honesty, and solidity. 

Also, I'm a fan of the bariol font, Geo Sans. Sans serif, modern, straightforward. Thanks!

- Andrew

Added Friday, December 21, 2012

Project Deadline Extended
Reason: The concepts are getting stronger, but I've not yet seen the right mix of simple, modern fonts, a logo that is equally as simple and clean, and colors that make it feel warm. I'll share more design ideas tomorrow. - Andrew
Added Wednesday, December 26, 2012

Project Deadline Extended
Reason: I need to rethink my design brief in light of the work I've seen come in. Nothing has quite clicked yet. I'll share more thoughts this week. - Andrew
Added Tuesday, January 01, 2013

Project Deadline Extended
Added Monday, January 07, 2013

Project Deadline Extended
Added Monday, January 14, 2013

Project Deadline Extended
Added Monday, January 21, 2013

Project Deadline Extended
Added Monday, February 04, 2013

Project Deadline Extended
Added Tuesday, February 19, 2013

Project Deadline Extended
Added Friday, March 15, 2013

Target Market(s)

Journalists, Researchers, social entrepreneurs, public health workers, customer research experts in corporations, high-level strategic thinkers

Industry/Entity Type

It Company

Logo Text

GroundSource

Logo styles of interest

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• Novecento Wide Light & Wide Demi Bold fonts.
  The wordmark GroundSource positioned at the bottom of a square and rectangle, respectively.
  A pixelated or gridded image at the top of the logo that reveals the picture of a community of people in the negative space.

Files