• A$160

• 32 designs

• 14 designers

---

Logo Design Brief

We need a logo design for a new business based on the Sunshine Coast in Australia called Ecolution Consulting.

Ecolution works with businesses on improving their environmental performance.

We provide a range of services:

1. Waste & Resource Solutions for businesses that produce large amounts of waste in particular food waste, such as the hospitality industry, hospitals, schools and festival operators. We develop strategies for these businesses on how to reduce their overall waste and how it can be turned into a resource, for example organic waste (food and graden waste) into compost.

2. We provide Sustainability Programmes for businesses that would like to improve their over all environmental performance and efficiency.

3. We offer Environmental Education, such as Staff Trainings, speaking to school groups etc.

4. We offer Marketing and Communication Strategies for businesses that have successfully implemented a Sustainability Strategy and would like to position themselves as environmentally friendly business.

We would like to see logo designs that use our business name 'ecolution'.
The word consulting doesn't need to be part of the brand, but can be. We prefer a logo that is modern, minimalistic, simple rather than over creative.

We would like to see the colour 'green' in the logo, as it represents the 'environmental aspect' but keep in mind that we would like to stand out from our competitors, which are all using the colour green.

Using a circle with two or three arrows in different shades of green representing the 'closed loop symbol' is an option. Maybe consider the first 'o' in 'ecolution' for this.

We prefer the brand name to be spelled in lower case.

We also would need an icon that we can use for the web (the one that appears in front of the website address in the browser).

Target Market(s)

see project description

Industry/Entity Type

Business

Logo Text

ecolution

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• Helvatica Neue Thin (or similar)

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• see project description

Nice to have

• closed loop symbol

Should not have

• cartoon style characters such as a wheelie bin with a face etc.

---

Files