• A$200

• 76 designs

• 23 designers

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Logo Design Brief

Goddess Fit is a web-based company aimed at promoting two professional bikini athletes, and also for empowering and inspiring women. It is a blog that follows their travels around the world, training, preparing for elite competition, modelling shoots, lingerie and bikini modelling. It is sexy and provocative, but always glamorous, elegant and stylish.

Goddess Fit is a huge umbrella company, under which there will be several off-shoots. Goddess Fit will also have a line of high-end sportswear, on which the logo will appear. We will also make Goddess Fit eyelashes, which will feature the logo on the packaging.It will also be apparel and merchandise for fans to buy; hats, towels, t-shirts, singlets, drink bottles, key rings, etc.

The logo needs to be fairly simple, so it can be embroidered subtly (or a very slightly modified version of it) on all of the clothing, apparel and merchandise, yet recognisable and transcend ages (i.e. not appeal only to very young women, but also a logo older women would be proud to wear in the gym too!).

Goddess Fit is like a sporty take on Victoria's Secret, wings feature heavily throughout our shoots and images, and I would like angel wings to be incorporated subtly into the logo. The two models behind the company are like toned, six-pack version of the Victoria's Secret Angels.

The feature colours for the company are gold on navy, but when the logo is on different fabrics, hats, towels etc it will just appear as a plain black logo. Diamante's and diamonds are also a theme throughout our shoots, but may or may not be in the logo.

The logo of Goddess Fit is one day going to become a symbol for women all around the world; of empowerment, inspiration, support and community.

Target Market(s)

Women of all ages

Industry/Entity Type

Gym

Logo Text

Goddess Fit

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• There must be wings, or a suggestion of, somewhere somehow! Even though 'angels' are more associated with wings than 'Goddesses', we need wings. Or a wing. Even represented subtly with lines only (doesn't necessarily need to be detailed feathered wings)

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Files

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