• A$160

• 33 designs

• 13 designers

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Logo Design Brief

A coaching business called 'Centre of Gravity Coaching' needs a logo design. They like the idea of using a combination of light and grey colours, including shadows to signify a rising state of being - from uncertainty [e.g. grey] to enlightened and empowered [e.g, yellow/orange etc]. Please note that colour preferences are not set. The concept of 'centre of gravity' refers to gaining congruence or alignment between values and actions, filtering out the noise and unhelpful distractions/thoughts/beliefs to uncover what truly gives a person hope, power and purpose - their centre of gravity - This concept should be reflected in the design. The logo should include the name of the business, although this can sit under an appropriate logo image. There is no preference for font style. The logo and text should be positioned in such a way as to allow for use on future business card designs.

As a general comment, I''d have to say I really like the use of grey and orange (two colours) in the text. It helps create a distinction and makes the name ''pop''. There was originally some thought of placing the logo and text on a grey background for use on business cards, although the designs thus far (i.e. shadows, grey text combo) are suggesting a white background would do the designs more justice.

Please don''t feel you are limited to just using a sphere to represent the concept of achieving equilibrium, balance and focus. If you have another idea - be brave and go for it

Target Market(s)

Very broad appeal - Executives, business owners, students, all genders and demographics.

Industry/Entity Type

Business

Logo Text

Centre of Gravity Coaching

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Shadows and 3D style imagery

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Files