Private Psychology Practice

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This customer received 80 logo designs from 21 designers. They chose this logo design from Pup P. as the winning design.
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Logo Design Brief
I need a logo design for a new private paratice based in Auckland, New Zealand. I provide a general psychological service that includes assessment and psychotherapy for children, adolescents and adults who are experiencing difficulties that may be impacting on their day-to-day functioning, general health and/or psychological well-being. Specialist areas include trauma and abuse.
I want the design to communcate health, positivity, warmth and professionalism. A simple but beautiful design that is somewhat corporate but not too business-looking. Please consider that the colour blue is an obvious colour for health, and unless it is a good design I think that it is probably overused...? Logo should compliment a white background. As an indication of what colours I like, included is shades like 'duck egg' that may be complimented by natural colours but would be good to see what you think too! I quite like just using lower case letters too, so please play around with that as an option.
The logo needs to work for transference to business cards, leaflets and web page. Good luck! :-)
Target Market(s)
adult clients, gp's and other professionals
Industry/Entity Type
Psychology
Logo Text
the psychology practice
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Capacity to be uploaded for website and/or leaflets/business cards etc.
Nice to have
- N/A
Should not have
- Arrows.