• US$160

• 59 designs

• 17 designers

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Logo Design Brief

A logo design is needed to reflect the identity of INNOVATIVE GADGETS - an online store selling gadgets that are “sophisticated, yet simple”.

We are an online store selling all types of smart Gadgets which could be used in Homes, Schools, Hotels, Hospitals, kitchens, Cars etc. Our gadgets could be techie, Educational, functional etc with affordable price and are suitable for all age groups. We sell hardware, software, and mobile application products.

Our customers seek efficiency, quality and functionality. Once they step into our online store they will want to grab a gadget they had once envisioned, because they have been in need for it and have just found it - a click away. Our customers love and appreciate their new gadgets because they are smart, easy to use and intuitive.
We are different because we do not sell toys or low-quality products that don’t actually work or make any sense. Our gadgets are not remembered as cool, cute or funny. Innovative Gadgets is well-known for smart, elegant and unique products.

Industry/Entity Type

Store

Logo Text

Innovative Gadgets, slogan : sophisticated, yet simple.

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colors:
• Mainly Blue and Green ( possibly with multiple shades)
• Optional: If a third color is needed to neutralize the design, try a shade of the grey scale..
• Colors represent the followings:
• Blue - The sky is the limit
• Green - Prosperity and green products (environment-friendly)
• This Logo will be used with both white and black backgrounds. So the logo design must fit in nicely with either case.

Nice to have

• Nice-to-have idea#1:(See attached one1)
• Lettermark (conceptual / symbolic) Logo to read: “IG”
• A symbol of a man statue in thinking pose (See attached one2), with an artist hat(See attached one3) on his head.
• The Thinking Pose is meant to represent the selection of our smart products being an outcome of thorough thinking.
• Perhaps the man statue could be sketched in a way that looks like the letter G?
• The Artist Hat would represent the elegance of our products... And at the same time would be the dot of the "I" letter..
• The full word "Innovative Gadgets" must be in the logo.
• Layout options:
• 1- Logo symbol to the left of the company name (Innovative Gadgets). And the slogon underneath in a new line.
• 2- Logo symbol in the top middle. Name of company below. Slogan to follow in different font style/size
• Slogan: "Sophisticated, yet simple" must be readable.
• Nice-to-have idea#2: (To be sketched like attachment two1)
• Wordmark Logo to read as: “I Gadgets” and the word "Innovative" to appear as a faded shadowing back layer of the word "I Gadgets".(Shadow like attachment two2)
• The trademark would be "I Gadgets" in this idea. Therefore, I would imagine the ”I” letter to be part of the "I Gadgets" front layer, but could be peeking from behind the G letter in Gadgets, and distinguished in different color (green).
• The word "Gadgets" to take the blue color.
• Although the trademark is "I Gadgets" in this scenario, the word "Innovative" is still part of the identity and logo. Therefore, in order to make that obvious yet keep the logo simple, the word "Innovative" could be sketched in a lighter shade of green to look like a shadow, where the "I" would be the shadow of the other big solid green "I" in the front layer which is peeking from behind the "G" in "Gadgets". The rest of the “innovative” would be sketched as the shadow of the remainder part of Gadgets; “adgets”.
• The shadow must be clearly readable, and the "I" must be present in the shadow text in the back layer.Slogan: "Sophisticated, yet simple" to be added at the bottom of the whole wordmark logo.
• Extra idea for (Nice-to-have idea#2: ) the I in innovative can be upside down to looks like an exclamation mark !

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Files

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