• US$160

• 42 designs

• 2 designers

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Packaging Design Brief

This is a new online business and we require packaging design for a premium brand of fishing accessories selling on Amazon and our own website. It is not for retailers or bricks and mortar stores.

Target is men and some women (gift buying and for the few women who fish). However, the predominant feel should be masculine and strong to address the mainly male market. Clean lines, not fussy.

A logo has been done. It is currently in black, but can be different colours if that works better – though no camoflauge!

We want a premium brand look and feel, using the logo and a tag line. The challenge is to provide an overall look and feel for a variety of accessories that have different sizes and shapes.

We want something classy and different from the usual fishing products with jumping fish on a line!

More information is attached as there is some detail and images.

I need packaging design as quickly as possible, so will not be extending this competition. The minute I get a design I like I will move to finalise details.

Target Market(s)

USA, adult males

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logo and name, tag line
  barcode on the packaging
  
  The tag line font that I like is the middle one of the three provided. Sorry I haven't got the right files for that but will get them soon.

Nice to have

• possibly the name of the product but not necessarily.

Should not have

• camoflauge style, weighty materials,

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Files

Download all files - 1.9 MB