Logo for UK travel site

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This customer received 127 logo designs from 48 designers. They chose this logo design from artistraman as the winning design.
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Logo Design Brief
We need a logo for a new travel website focused on the UK the content will be predominently video orientated but there will be other editorial content also. We are looking for a logo that will be modern, fresh and simple. The name of the brand is:
Britain is GREAT
The logo should incorporate the Union Jack in some way or the essence of the flag in a subtle way.
Class, style, elegance travel are all words that should describe the brand.
The logo needs to be able to have a square version for social media.
Just Custom typography is an option
The logo needs to be instantly recognisable in the same way as the current uk government Britain is Great logo is
Tourist board feel
Updates
Project Deadline Extended
Reason: Have not got the style of design we are after yet
Added Tuesday, December 09, 2014
Target Market(s)
Online travel interest. All ages and demographics
Industry/Entity Type
Government
Logo Text
Britain is GREAT
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.