New bicycle business needs a logo

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This customer received 112 logo designs from 33 designers. They chose this logo design from Sergio Coelho as the winning design.
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Logo Design Brief
We need a logo design for a new bicycle tour and hire business in the Granite Belt region of Queensland. The attached design brief has more information.
Updates
Many designers have highlighted the text "Granite Belt" in their designs. This is the region or area where the business will trade. The more important part of the name is what we are doing and that is 'bicycle tours & hire'. The area has gentle rolling hills, no big climbing like the Tour de France - don't want to scare anyone off! We will be using the logo on letterhead, website, water bottles, uniforms, brochures, vehicle etc so please keep this in mind. Thanks for all designs so far, keep them coming.
Added Sunday, September 28, 2014
Industry/Entity Type
Business
Logo Text
Granite Belt Bicycle Tours & Hire