• US$150

• 18 designs

• 4 designers

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Postcard Design Brief

We need a postcard design for my insurance agency serving a customers in the Silicon Valley area of Northern California. My agency focus is a specialized niche insuring Condominium and Townhouse Homeowner Associations (HOAs) which includes coverage for the HOA Buildings and Directors and Officers. (We do NOT insure autos, single family homes, life or health insurance so please do NOT use any of these themes)
The postcard color theme should be based on the blue with gold/orange stripe color scheme on my website www.dandavisins.com where you can also learn more about my specialized insurance business which might be helpful in designing the postcard.
My target customers are HOA Board Members also known as Directors and Officers.
The purpose of the card is to persuade Board Members to call or email me to 1. ask a question or request information, 2. request an HOA insurance evaluation 3. request a quote.
I would like the card Headline
to be: Attention HOA Board Members...
I have included an attached document with some compelling questions and responses that can be used on the postcard Side A and Side B. In designing the cards take into consideration... if postcards are delivered with the Address Side up as sorted by the postal carriers then is the Address Side of the card most likely to be seen first by the customer? If so, then should the question be listed on the Address Side and the answer be listed on the other side?
My attached document also includes a reward as an inducement to call or email me. This inducement should be prominent.
The card should also request a phone call or email multiple times.
I want to use color on both sides of the card.
I want to conduct a split test for results based on card size so please provide identical or nearly identical/comparable designs for both Vista Print Small Card Full Bleed size 6.12"x4.12" with Trim Size of 6"x4" and Vista Print Oversize Cards Full Bleed size 8.64"x5.59" with Trim Size of 8.52"x5.47".
Both the Small and Oversize card should use the same question and answer and should include the same inducement: a $10 Starbucks Card to everyone who calls or emails. No purchase required. Limited time offer.
After we get the card size results then future designs will include a split test using different inducements/special offers.
Other attached documents include my photo and photo of a Board Meeting that can be included in the design.
Let me know if the three docs: Personal photo, Board Meeting Photo and Headline & Questions did not load. Post a note and include your email and i'll forward any missing docs directly to you.

Target Market(s)

Board Members aka Directors and Officers for condominium and townhouse homeowner associations. Typical age is 40 to 70. Majority are age 50+. Two out of three board members are women. Board members tend to be conservative. Majority of board members are white/anglo, but growing % is female Indian with lower % female Chinese.

Industry/Entity Type

Insurance

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Try to match my website color scheme. www.dandavisins.com I believe shades of blue with orange stripe & buttons gets attention. My web Action buttons are orange.
  
  Include my agency name, Lic. # 0H40859 and website www.dandavisins.com
  on the card Office address should be included for Return Address: Daniel W. Davis Insurance Solutions, LLC 6472 Camden Ave. Ste. 112 San Jose, CA 95120

Nice to have

• If there is space on the post card an abbreviated version of the tag line in the orange stripe on my website www.dandavisins.com would be good to include: The Best Place to Learn About and Buy HOA Insurance

Should not have

• No insurance themes for auto, boat, motorcycle, single family home, life ins, health ins, financial services. I don't sell any of those products.

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Files

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