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A Logo Design with Iconic Branding Potential
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This customer received 22 logo designs from 13 designers. They chose this logo design from jSnyderDesign as the winning design.
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US$170
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22 designs
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13 designers
Logo Design Brief
Toucan Save - ToucanSave.com is a service company specializing in the procurement of heavily discounted, extremely popular, goods and services from local retailers in the form of coupons. The goods and services can range from a romantic weekend get away for two to a great deal on a car wash or anything in between. Those coupons are then marketed to our local email based consumers.
We are looking for a logo that provides the potential or base for some iconic branding to transcend all marketing collateral, clothing and web themes. It should be simple, exciting and fun. Our initial thoughts are to use the Joey I have attached as a nice tie in. The font and lettering should complement.
Cocktails, fine dining, live music, zip lining, heated stone massage, full service car-wash,kayaking, balloon rides, trip to the zoo, BBQ festival, dry cleaning, baseball game, hair and beauty, day sail, Romantic weekend for two and the best juiciest cheeseburgers you could ever imagine!!
Get off the couch, Get out and Enjoy your life, You deserve it and you can afford it!! Something like that.
As far as the logo phrase I would like to see the Toucan Save incorporate the .com in a way that lets you know we are web based but does not detract from the fun.
Updates
To All,
We have made a mid-stream change to our project brief. We are solid on our new direction so please feel confident that it wont change again. I apologize if this caused anyone any undue stress. I look forward to seeing what you all come up with.
Thank You All Very Much,
Chris
Added Wednesday, February 02, 2011
Please disregard the I-stock artwork that I posted as an example. I spoke with the artist yesterday and he agreed to allow us the use of the newly uploaded file in our logo. Please use the new Illustrator file in your logo design.
Thanks,
Chris
Added Friday, February 04, 2011
Target Market(s)
Primary- Female age 18 to 35 - Student or Working, has money to spend but loves to get a deal. Secondary- Will be males same age Student or Working has money to spend and will use our service once they consider it to be cool. Third would be comprised of retirement age folks that are simply looking for a good value.
Industry/Entity Type
Marketing
Logo Text
Toucan Save .com We have a nose for great deals.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want an Iconic look that people will be drawn to. It has to be Hip Slick and Cool!! It needs to be FUN. I would like to see some examples of Movement/Action in the font. It has to POP!!
Nice to have
- The above
Should not have
- Overtly feminine theme, anything that would offend the mommy coalition or an older retirement aged crowd. Anything that could offend a potentially religious crowd.
