Kayak and Stand Up Paddleboard Rental Company Needs a Logo
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This customer received 57 logo designs from 16 designers. They chose this logo design from Inspyre Design as the winning design.
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Logo Design Brief
We need a logo designed for a kayak and paddle board rental company in New Orleans. We are currently Bayou Kayaks, but are transitioning to Bayou Paddlesports to be able to gain traction in stand up paddle boards. While our primary business is rental, we are expanding to kayak and SUP sales, and guided excursions and dinner boat cruises. We would like to see designs that use the color blue. Our existing website is www.bayoukayaks.com, and our existing logo is uploaded. We also plan to use green as an accent color (attached)
Updates
Project Deadline Extended
Reason: My business partner needs more time to review and comment on designs.
Added Saturday, September 13, 2014
Project Deadline Extended
Reason: I finally reviewed submissions with my business partner. It looks like we actually want to be less tied down to having a kayak, paddleboards, or paddles in the logo. We want to see the use of a pelican instead of a kayak or paddles.
Added Wednesday, September 24, 2014
We do not want to see a kayak or SUP, or paddling vessel of sorts. We dont want to be tied down as paddlesports evolve. We would like to have a pelican incorporated into the logo. may or maynot include paddles, water, Louisiana
Added Wednesday, September 24, 2014
Target Market(s)
Active 25-40 year olds and their families.
Industry/Entity Type
It Company
Logo Text
Bayou Paddlesports
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must have the color blue. We would like for the logo to be able to hold its own without "Bayou Paddlesports." The logo must easily reproducible to be one solid color, for single color print production.
Nice to have
- We like the idea of a brown pelican, the symbol of Louisiana, but we are not completely tied to this.
- We would also like paddling or water interaction to be incorporated with this idea.
Should not have
- The design should not be fully based on a kayak or typical rowing vessel, since we believe Stand UP Paddleboards will soon be the primary item we sell and rent.