Traffika Culture Design Part 1

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This customer received 20 art designs from 7 designers. They chose this art design from ideartery as the winning design.
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Art Design Brief
We require a design for 1 of our core culture value statements. This design will be translated into various print mediums such as T-shirts, wall art & postcards.
The core value to create and work around is
Swim upstream
Bckground - The Salmon swims upstream so that they can lay their eggs in the calm waters away from predators. I think this philosophy should be central to all of us at Traffika. We aren’t happy just accepting the ‘go with the flow’ attitude, and we value working hard now so we can reap the benefits later. Whether this be at the end of the day, at the end of a project, or at the end of our careers.
Often the best way to stand out and to be successful is to go against the flow of what everyone else is doing.
The sucessful designer of this desgin has the opportunity to create the full company culutre design canvas.
Updates
Hi
I just want to clarify that this is not a logo desgin but a graphic with a tag line "Swim up steam" .The tag line is not to be the focal point of the graphic. Please take a look at www.designbyhumans.com to get a feel for the designs graphics we are looking for.
Many thanks for your time and effort
Added Thursday, February 03, 2011
Project Deadline Extended
Reason: Hi
I have extendedthe deadline as some designers are working through changes.
Thanks Belinda
Added Thursday, February 10, 2011
Target Market(s)
The audience for this is our team internally. See about us page on www.traffika.com.au To get a feel for who we are.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- use of text Swim upstream
Nice to have
- company colours green black and white