Pregnancy Consultant - Logo Design

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This customer received 67 logo designs from 37 designers. They chose this logo design from art by SUGU as the winning design.
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Logo Design Brief
Hi there, I have a new business where I will be providing consultation and personal assistant services to pregnant women - for example advising on birthing centres, booking appointments, doing shopping for their nurserys, organising baby showers etc. It is called "Preggy Pal", and I would like the logo to be aimed towards a female-only audience (no masculine colours), a bit cute and not taking itself too seriously. It should be curvy to reflect the baby bump, rather than using sharp angles. While being a bit lighthearted, it should be credible, trustworthy and not at all cheesy. I'd like it to be a strong mark that I can use in the future for branding products, but it must have the company name visible somewhere (not just a symbol only).
I would like the design to be modern and fresh.
Would prefer a skew towards purple colours but pinks are fine instead, or teal.
The final design needs to be able to be used on a website as well as for business cards etc.
Target Market(s)
Pregnant women, their friends and family (female)
Industry/Entity Type
Shopping
Logo Text
Preggy Pal
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Serif / cursive fonts (i'm looking for something modern and clean), or women with babies. The business is for pregnant women rather than after they've had their babies.