Hi viz workwear company, we want a new logo

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This customer received 73 logo designs from 28 designers. They chose this logo design from Gita. as the winning design.
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Logo Design Brief
I want to redesign our logo to use on all our marketing material.
We supply workwear and associated products but primarily personalised high visibility clothing to businesses and factories.
I'd like the logo to have a modern feel to it, for it to be clear and easily read.
I'd it to be mainly text based but would be ok with a small graphic.
I'd prefer it to have a small number of colours so it is easily reproduced maybe 2 - 4 colours.
We want to convey a sense of professionalism, security and safety to the customers who buy from us.
Updates
Project Deadline Extended
Reason: I will be unavailable for the next 2 days and will not be able to make decision until I return.
Added Saturday, January 30, 2016
Target Market(s)
generaliy business customers
Industry/Entity Type
It Company
Logo Text
Hivisworkwear.ie
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a max of 4 colours
Nice to have
- A clean easily read design
Should not have
- A blingy feel to it.