Dr. Krill Antarctic Krill Oil
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This customer received 42 packaging designs from 8 designers. They chose this packaging design from The Freelance Designer as the winning design.
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Packaging Design Brief
We need a bottle label design for a new company called Dr. Krill. We sell krill oil in gel caps. Krill are shrimp-like crustaceans. We are looking for a professional concept that communicates the essence of ocean, health, life, purity...maybe a krill with medical authority.
There are a few labels out there. I attached 2. Dr. Mercola has some nice vector krill art, though the label is otherwise sparse. Spring Valley has the feel of a nice full line of professional products, though there's nothing particularly krilly about it. Could there be a happy marriage of the two?
What we do NOT want is a photograph of an ocean with words over it. That screams Japanese karaoke.
Auxiliary wording on label front:
Heart Health
Antarctic
100% Pure
Dietary Supplements
1000mg
I apologize to designers for my new-to-crowd-design vagueness above, but I will try to be very forthcoming with feedback.
Thank you all!
Target Market(s)
Krill oil buyers. The 40+ crowd who want their Omega 3s and know that krill oil has it in spades!
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A singular image that can be lifted for website branding as well...