• A$260

• 17 designs

• 6 designers

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Signage Design Brief

Quintrex is Australia's leading aluminium boat brand, visit www.quintrex.com.au for more information.

As a part of our 2012 new model release we have purchased a vinyl printing machine which will allow us to print vinyl 'skins' or 'wraps' to stick onto the sides of our boats. This machine will give us the freedom to apply much more stylised graphics onto our boats.

We require a series of designs which can be printed on this machine and can be applied accross our range of boats.

Examples of other vinyl wraps have been provided. These are not to be copied, they are to be used to genereate ideas only.

Target Market(s)

The majority of our customers are male between 30-59 years, at least one in three have a family and occupay a relatively even mix of white and blue collar positions. We wish to target boat buyers who place a value on customising/personalising thier boat.

Industry/Entity Type

Printing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Quintrex logo (see attached some options)
  The name of the boat eg. Explorer
  The design MUST be able to be able to be standardised across our range of boats. See attached an outline of 3 standard sizes, most of our models can be grouped into any of these.
  Bright, bold colours and complex graphics.
  Designs with attitude that stand out.
  A single design available in a choice of colour schemes, number of colours dependent on design.

Nice to have

• The successful designer may have the opportunity to expand thier designs into a series, each applicable to different kinds of boating eg. freshwater fishing, saltwater fishing, offshore fishing, watersports.

Should not have

• logos or images of other kinds of boats/brands

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Files