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Midway Shopping Centre main sign re-design project
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This customer received 75 signage designs from 26 designers. They chose this signage design from Dbmay as the winning design.
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A$440
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75 designs
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26 designers
Signage Design Brief
We would like to refresh the look of the main sign we have on the corner of a block of shops to make it more contemproary and vibrant.
A picture of the existing sign which reads Midway Shopping Centre can be found in attached PDF and at the following URL.
http://www.bayleys.co.nz/~/media/Listings/Manawatu%20Wanganui/Palmerston%20North%20City/Palmerston%20North%20CBD/750532/Images/750532_1.ashx?bc=Gainsboro&as=1&h=550&w=980&ma=1
Midway Shopping Centre is also know locally as Midway Plaza, but the key word is Midway.
The existing signage has a flower/clover pattern on it which I think was just added to create a bit of interest. The building is located in a town surrounded by farm land.
I do quite like the organic feel of plant leaves or certain flowers - preferably New Zealand native plants for instance - the Kowhai flower or leaf block, pohutukawa, or kaka beak - reference images can be found with google image search
Geometric patterns could also be an option.
Once again the imagery is only to soften the sign and add some interest.
Updates
Additional images of existing signage added
Added Friday, December 07, 2012
Project Deadline Extended
Reason: Closing date extended to allow for fact that lead up to Christmas is a busy time of year for many people.
Added Wednesday, December 12, 2012
Target Market(s)
The target audience is premium shopper
Industry/Entity Type
Building
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the words: Midway Shopping Centre.
The big M is not essential, and I would rather the emphasis was on the word Midway.
Should not have
- Should not be brown. We want the sign to feel more contemporary, but not too hard. The current pale brown feels too soft in comparison with the look of the building.